Hi, I'm Barry Markwick
I'm a multi-disciplined strategic designer with a passion for developing outstanding human experiences that drive meaningful business results.
I hold more than 20 years of agency, consulting and corporate experience in the US and Europe, advising many of the world’s biggest brands.
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My expertise lies in Customer & Employee Experience and Innovation strategy, uniquely leveraging design thinking and human-centered design approaches to help organizations develop break-through product and service experience solutions as part of their transformation.
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I thrive when engaging in creative problem solving.

Experience
Download a copy of my résumé
PARTNER/SENIOR DIRECTOR
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I lead the strategic design experience and innovation group at Cognizant (formally Idea Couture) tasked with leveraging design to reimagine meaningful and differentiated E2E user experiences that solve business problems. Experience driving human-centered, market-leadership solutions at large-scale by applying experience strategy, research, UX/UI design and operational frameworks, to deliver digital transformation.
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SENIOR DIRECTOR, Experience Design & Strategy
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Built, led, mentored and coached North Highland’s CX Experience Design practice, a team of high-performing UX, service design and insights specialists, partnering with business leaders, product managers, marketing, software engineers, and data analysts to craft end-user focused solutions that drove business objectives and maximized design impact through transformational outcomes.
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EXPERIENCE STRATEGIST
Created a Full-Spectrum Innovation Framework adopted by multiple clients to uncover product (digital & physical) and service opportunities that delivered meaningful competitive advantages across multiple internal and external touch-points, constructing differentiated and defensible innovations.​
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SENIOR GLOBAL DESIGN MANAGER
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Designed first-of-a-kind IoT Intelligent Restroom servicing solution, combining both digital and physical solutions to transform how facilities are operated and managed. By adding data intelligence to cleaning operations the end-to-end offering led to a 73% reduction in consumable waste, and 70% reduction in restroom downtime.
Developed Huggies visual design strategy and customer experience roadmap for partners such as Walmart, Costco, Babies R Us and Target, driving increased share-of-basket with each retailer over a rolling 12-month period.
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SENIOR INDUSTRIAL DESIGNER
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Designed Precor’s cardio and strength physical product portfolio.
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INDUSTRIAL DESIGNER
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Designed (concept-to-CAD) products ranging from durable goods, consumer electronics and medical devices.​​
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Atlanta, Georgia​
Atlanta, Georgia
Atlanta, Georgia
Roswell, Georgia
Seattle, Washington
Columbus, Ohio
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Education
1st Class BA (Honors)
Industrial Design Degree
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Harvard Business Leadership
Development Program
Patents
US PATENT - US20170119178A1
Product Display for Multiple Product Configurations
Kimberly-Clark Worldwide, Inc.
US WO 2018​​
US PATENT - USD765425S1
Non-Woven Material
Kimberly-Clark Worldwide, Inc.
US 2016​
US PATENT - USD765424S1
Non-Woven Material
Kimberly-Clark Worldwide, Inc.
US 2016​
US PATENT - USD765429S1
Non-Woven Material
Kimberly-Clark Worldwide, Inc.
US JP AU 2016​
US PATENT - USD765428S1
Non-Woven Material
Kimberly-Clark Worldwide, Inc.
US 2016​
US PATENT - USD764183S1
Non-Woven Material
Kimberly-Clark Worldwide, Inc.
US 2016​
US PATENT - USD729367S1
Odor Control Housing
Kimberly-Clark Worldwide, Inc.
US JP 2015​
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US PATENT - USD699939S1
Package for Different Single-Use Articles
Kimberly-Clark Worldwide, Inc.
US 2014​
US PATENT - USD690127S1
Hygiene Products Tray
Kimberly-Clark Worldwide, Inc.
US BR 2013​
US PATENT - USD674621S1
Stand for Consumer Paper Products
Kimberly-Clark Worldwide, Inc.
US BR 2013​
US PATENT - US8038235B2
Refrigerator with Tray
Maytag Corporation
US 2011
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US PATENT - US20040064886A1
Patient Transport Apparatus
Hill-Rom Services, Inc.
US 2004
​​US PATENT - USD807076S1
Tissue Dispenser
Kimberly-Clark Worldwide, Inc.
US AU CA 2018
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US PATENT - USD765430S1
Non-Woven Material
Kimberly-Clark Worldwide, Inc.
US 2016​
US PATENT - USD765423S1
Non-Woven Material
Kimberly-Clark Worldwide, Inc.
US JP AU 2016​
US PATENT - USD765431S1
Non-Woven Material
Kimberly-Clark Worldwide, Inc.
US JP AU 2016​
US PATENT - USD765426S1
Non-Woven Material
Kimberly-Clark Worldwide, Inc.
US 2016​
US PATENT - USD729368S1
Odor Control Dispenser
Kimberly-Clark Worldwide, Inc
US JP 2015​
US PATENT - USD675037S1
Dispenser Combination for Paper Products
Kimberly-Clark Worldwide, Inc.
US BR 2014
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US PATENT - USD686839S1
Hygiene Products Stand
Kimberly-Clark Worldwide, Inc.
US BR 2013​
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US PATENT - USD674212S1
Stand for Consumer Paper Products
Kimberly-Clark Worldwide, Inc.
US 2013​
US PATENT - US7931607B2
Pulmonary Therapy Apparatus
Hill-Rom Services, Inc.
US JP 2011​
US PATENT - USD512082S1
Refrigerator
Maytag Corporation
US 2005
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Key Skills
Business Model Innovation​
CX Measurement​
Design Thinking​
GenAI for CX​
Journey Mapping​
Prototyping​
Service Design​
Usability Testing​
Workshop Facilitation
​Concept Visualization​
CX Strategy​
Experience Design​
Industrial Design
Persona Development​
Research & Insights​
Storytelling​
UX/UI​